48 Hour Launch: Inspiring Business Beginnings
In college I studied history and journalism. I stayed as far away from business classes as I could and buried my head in writing and reading about the past. Somehow I managed to make the idea of business something I should ignore. Somehow I managed to convince myself that business related topics were not for me, someone obsessed with words not numbers.
But lately I’ve been intrigued, even obsessed with the idea of business and entrepreneurship. Perhaps it’s been my recent brushes with affiliate marketing and the knowledge that I can make money by connecting people to products (in a non sleazy way of course). That concept makes sense to me and actually inspires me where previously anything business related flew straight over my head. Or maybe it’s just the fact that I’ve learned Icould create my own job through creating a business, even if just to say I did it.
Either way, I’m enjoying learning more about how businesses get started and how the successful ones operate. I’m extremely interested in the beginnings of businesses – the time when they move from concept to operating business and beyond. That’s part of the reason why over the weekend I went to see the business demos from businesses created over the weekend at 48 Hour Launch in Memphis.
48 Hour Launch is a weekend event by Launch Memphis where people come together to take an idea and form a business in two days.
They have done three weekends like this in the past (called Startup Weekends, I think). This time they had eight teams launch businesses within 48 hours. The businesses they started over the weekend (some with websites, some are coming soon):
- Tipp Jar
- The List of Bands
- One Song Concerts
- One Day Professional Services
- Tourney Caddy
- Romance Playbook
- My Representatives
- Chrono Comics
Some of these ideas are really cool and I will end up using and recommending them in the future. (Probably starting with Tipp Jar, because I’m a starving writer trying to move to a new continent and could use the tips.)
Don’t they all look like happy entrepreneurs after two days of work creating new businesses?
I’m excited to watch the businesses all grow and see which ones succeed as they moved forward. It’s interesting to watch the process before (eventually) going through it. Seeing how they basically created a brand new business in two days inspired me. I may not be launching in two days, but I’m definitely inspired and encouraged by this event.

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